Titleist improves Pro V balls for better performance One of the most difficult tasks of proclaiming improvements to golf balls is that in almost every case, the changes are impossible to see. - Bob Weeks
TaylorMade adds more carbon in Stealth 2 There is a bit on an old Saturday Night Live episode where characters act as the band Blue Oyster Cult. The scene is set in a recording studio, and as the band plays, the session is stopped by Christopher Walken, playing the role of producer. He enters the room and declares: “We need more cowbell.” - Bob Weeks
Cobra looks for aerodynamic gains Flying through the air with the greatest of ease used to be associated with trapeze artists, but Cobra has moved that description to its new line of drivers, fairways, and hybrids. - Bob Weeks
Callaway shifts with Paradym Longer and straighter. It’s the combination that every golfer wants, especially when it comes to tee shots. That’s precisely what Callaway has promised with a new wave of equipment for 2023. Bob Weeks has more. - Bob Weeks
Henderson tees up TaylorMade TP5x Canadian golfer joining TaylorMade in a multi-year deal that will see her playing the TP5x ball and wearing a Tour Preferred glove, Bob Weeks writes. - Bob Weeks
Weir signs on with Tour Edge Canadian lefty will join the club manufacturer’s professional staff, Bob Weeks writes. - Bob Weeks
More feel, distance from new Titleist AVX While it has yet to garner the attention and appeal of its ProV1 and ProV1x balls, Titleist’s AVX ball has been growing in acceptance and appeal. That should increase with the release of the third edition of the model. - Bob Weeks
Callaway reimagines Rogue line for 2022 Callaway’s new Rogue ST family of drivers, fairways, hybrids, and irons was launched on Jan. 4 with all products available in retail stores on Feb. 18. It’s a full upgrade from the Rogue line that came out in 2018 and proved to be exceptionally popular. - Bob Weeks
TaylorMade unveils Stealth, a family of carbon-faced drivers TaylorMade has unveiled a significant change to its line of drivers with the launch of Stealth, a family of carbon-faced drivers. The new product moves away from a clubface made of titanium, which has been used in building drivers since the 1990s and replaces is with one made of 60 layers of carbon sheets, built to optimize the energy transfer from the club. - Bob Weeks
TaylorMade's 300 Mini packs a punch TaylorMade has unveiled a new club that pays homage to one of its more innovative creations that first came out in 2000. The 300 series line of clubs has been reborn with the 300 Mini Driver. - Bob Weeks
TaylorMade launches new Hydro Blast putter collection TaylorMade has brought out the all-new TP Hydro Blast putter collection, providing golfers a selection of seven traditionally shaped putters. - Bob Weeks
Odyssey updates and improves Ten putters When Odyssey introduced its Ten shape a few years ago, it proved immensely popular with tour players and aspirational golfers as well. They found the design had better alignment systems and a high moment of inertia (MOI), which made the club more stable. Those features have been dramatically improved in the newest release of the Odyssey Ten line-up for 2021. - Bob Weeks
Golf companies find new ways amid pandemic Canadian companies reimagined ways to keep golfers safe while also generating revenues, Bob Weeks writes. - Bob Weeks
Titleist launches TSi line of drivers Company says new clubs push ‘the boundaries of speed’ through advanced engineering and material breakthroughs. - Bob Weeks
Review: Cameron's new line inspired by tour players Each putter in Scotty Cameron’s new Special Select line has a new look and feel, Bob Weeks writes. - Bob Weeks
Review: Triple Track putters aid alignment Vernier Hyper Acuity. If you’ve never heard of it, you’re not alone. If you have, you might design aircraft carriers. Either way, it’s possible that it could help your golf game this year. - Bob Weeks
Review: TS100-S irons add distance to feel Titleist has expanded the TS100 line by adding the S irons, which will deliver the qualities of the original club with greater distance, Bob Weeks writes. - Bob Weeks
FootJoy delivers with Tour X Newest entry into golf footwear line is FootJoy’s Tour X and the name is intended to convey the message that this has the ultimate X factor. Tour X also delivers when it comes to comfort. - Bob Weeks
Artificial Intelligence helps build Callaway's Mavrik Callaway invested in a powerful new computer to provide smarter and wider-ranging performance improvements in the face and throughout the clubhead. - Bob Weeks
SIM irons offer feel and distance TaylorMade has followed up the launch of its SIM metalwoods with a series of complimentary irons. - Bob Weeks
Cobra dials up speed with new driver Cobra has released its new King SpeedZone line, which is fronted by a driver that is certain to garner lots of attention. - Bob Weeks
Cobra F-Max gets lighter New line billed as the lightest and easiest-to-hit collection the company has ever produced. - Bob Weeks
Graphene added to Callaway's new Chrome Soft If you’ve never heard of graphene, you’re not alone. You don’t really need to know all that information but you should know that graphene is now inside a golf ball, specifically the new Callaway Chrome Soft, giving significant benefits. - Bob Weeks
PING's G400 offers forgiveness Forgiveness is something everyone can use on the golf course. PING can’t guarantee you won’t hit it left or right into the trees or fescue, but you may soon be running out of excuses if you use the company’s new G400 Max driver. - Bob Weeks
New year means lucrative new deals for golf's elite Dustin Johnson and Jordan Spieth are being shown the money in multimillion-dollar sponsorship deals in this new PGA Tour season, while lower-ranked players will be earning much less as there simply isn’t enough money to go around anymore when it comes to player-manufacturer endorsements, Bob Weeks writes. - Bob Weeks
TaylorMade giving a new twist to the driver TaylorMade introduces their newest driver, the M3 which for the first time in nearly a century, re-thinks bulge and roll technology. - Bob Weeks
G400 lineup debuts for Ping Manufacturer takes quantum leap forward in club technology with smaller, faster driver; series includes updated fairways, hybrids and irons, TSN golf analyst Bob Weeks writes.
TaylorMade excels on two fronts in early July It was a good week for TaylorMade as Xander Schauffele had a bag of mostly TaylorMade equipment when he topped the field at the Greenbrier Classic and Jon Rahm carried an M2 driver and an M1 three-wood and five-wood en route to his win at the Irish Open.
